SEO Specialist Experience
I have 5+ years experience in Search Engine Optimization position, including management experience, and 7+ years experience working with online businesses.
Below you can find a little more information about my previous positions and the main tasks that they entailed.
2017-2019
Head of Traffic Acquisition
Reflet Communication - Web Agency based in Belfort, France
- Managing a team of 7 people, from SEO specialists to content managers, social media specialists and paid search experts
- Leading and developing SEO strategies for the biggest clients of the agency with face-to-face contact with the clients
- Focus on data analysis with an expertise in Google Analytics, Google Tag Manager and Google Data Studio
- Working in collaboration with other internal teams (project managers, webdesign, development teams...) as well as other agencies and contracted workers
- Hands-on optimization of websites and pages according to fully realized strategies
2015-2017
Search Engine Optimization Specialist
Reflet Communication - Web Agency based in Belfort, France
- Building and executing SEO strategies for a variety of clients, with direct contact with the clients
- SEO best practices and improvements during several website migrations and/or technical overhauls
- Editorial content creation and optimization for search engines - blog articles, product pages, category pages locally optimized content, landing pages, etc...
- Monitoring and analysis of results and statistics, modifications of SEO strategies based on the data
- Creation and management of Google Ads campaigns for international clients, with a total yearly budget of over $1,000,000
2012-2015
Copywriter
Freelance
- Writing different types of search-engine optimized content for various clients (e-commerce, services,...), from product pages to blog articles, and more!
- Content integration using various CMS (Wordpress, Magento, Spip...)
2012
Webmarketing Assistant
Sarenza - France's leader in online shoe retail, based in Paris, France
- Daily animation of the website, in collaboration with the buying department and other marketing teams
- Selection of product focuses, trends and selections according to partnerships, stocks, fashion trends and more
- Analysis of statistics and results, taken into account each week for the next animations
- Redaction of search engine optimized content for the website
2011
Webmarketing Assistant
LanguageCourse - Online language courses and travel agency, based in Barcelona, Spain
- Redaction of local SEO optimized contents, based on queries like [town name] + "language course" or [town name] + "travel" etc..., in both English and French
- Creation of an only vocabulary tool that allows users to learn vocabulary in over 20 languages
- Day to day customer service for clients looking to book languages courses
- UX and design audits for the main pages and categories of the website
2008-2009
Au Pair
Madison, Wisconsin, USA
- Once in a lifetime experience as a gap year abroad
- Culturally and linguistically enriching year in a foreign environment
- Caring for and teaching French as a second language to a 3 year-old and, later on, a newborn baby