Search Engine Optimization Skills
Below, you will find a few examples of the skills that I have honed over the years —
from professional skills to personal competences and the tools that I have mastered.
What SEO Tasks can I handle?
Technical SEO
What you can't see is often what matters the most! Crawl optimization, redirects, XML sitemaps and more: I have experience both auditing websites and implementing technical optimizations. The impact can be huge, whether it is increasing overall loading speed or optimizing the website structure to improve the crawl rate of the most important pages.
SEA
I have experience creating, optimizing and budgeting search, display and shopping campaigns on Google Ads, Bing Ads as well as Yahoo, as well as social campaigns on Facebook Ads. I have managed campaigns with a yearly budget of over $1,000,000 and obtained a ROAS of over 200% in luxury markets.
Tracking
Self-taught master of Google Tag Manager, I have gone from creating simple tags to building advanced tracking strategies. Google Analytics, e‑commerce tracking, Facebook Pixels, Doubleclick Floodlights and more: I have hands-on experience with thinking ahead and creating tracking strategies that will allow for an easy and exhaustive analysis.
Analytics & Reporting
My advanced understanding of traffic data allows me to build advanced dashboards and provide an in-depth analysis — adapting the content to the needs of the client and their technical understanding. In my opinion, reports should be both efficient and visually pleasing for a quick evaluation of the most important KPIs.
On-Page SEO
With small and big clients alike, on-page SEO can be a difficult task. Choosing the right keywords for the content, optimizing page structure, implementing meta data as well as keeping in mind the best UX practices help me create a seamless experience for both users and search engines.
Off-Page SEO
Building popularity is key! From partnered articles to contextualized links, I have experience in link-building. While Page Rank unfortunately keeps some of its secrets, I have experience using such metrics as Authority Score, Domain and URL Rating as well as Trust and Citation Flow to analyze the quality of backlinks.
Content Writing
Whether it is a 1,000 words in-depth blog post or a short, marketing-oriented blurb for a temporary landing page, I have experience writing it! Keeping in mind the target, the semantic field and the technical restrictions, I can handle writing a one-shot article as well as building a full editorial strategy for a website
Local SEO
From Google My Business to landing page optimization, local SEO matters now more than ever! I can help you reach customers right where they matter the most, and help you measure the impact of this important acquisition channel
Website Migration
I have participated in, as well as managed, the search engine optimization front of several website migrations — from simple visual revampings to full technical overhauls. I have experience in keeping SEO at the forefront during all steps of the project to make sure that the migration is successful
A/B Testing
As the lines between SEO and marketing blur, I have had the opportunity to handle A/B Tests using tools such as Beampulse, Google Optimize and Crazy Egg. From UX modifications to improve conversions to displaying different content, these tests were carefully analyzed to implement the best possible version, leading in some cases to +75% conversion rate
And more!
Technical skills and hands-on experience are important, but I can also bring you much more than that! Here are a few example of other competences that are a big help on a day-to-day basis!
International Experience
From working in international environments in Europe (France, Spain) and the United States to collaborating with clients all over the world (US, UK, China, Japan, Australia, Europe and more...), I can adapt and create strategies based on specific cultural requirements. My sensibility and my open mind make me a great asset in international environments!
Master of Tools
I have had the experience of handling many a SEO-related tool in my previous positions, from crawlers like Screaming Frog to the indispensable tool for any good search engine optimizer that is Excel. Being a quick-thinker and quite an adept of technology, I am able to master new tools very quickly in order to make the best out of them
Languages
While I do speak and write both English and French at a highly proficient level, you might be more interested in my knowledge of programming languages. My understanding of HTML/CSS, Javascript and Php/MySQL allow me to implement SEO optimizations and create time-saving scripts for day-to-day processes. I am also a fierce Regular Expressions aficionado - a time saver if there ever was one!
Quick Thinker
More than anything, I would say that I am ingenious and always think on my feet to try and find the most efficient solution for every new problem that I encounter. I try to use all the skills and knowledge at my disposal to increase efficiency in daily tasks as well as to improve overall organization!
Management
I have experience managing both projects and teams. In my previous job I managed a team of Search Engine Optimizers, Webmarketers and Digital Analysts of 7 people. I have a good sense of organization and prioritization that allow we to make quick decisions, and good people skills to prevent any tense situation within a team.
What about SEO tools?
You can find below the many tools that I have mastered - or am in the process of mastering!
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SemRush / Majestic SEO
Beampulse
CrazyEgg
OnCrawl
HTML / CSS
Php / MySQL
Regex
Google Analytics
Google Search Console
Google Data Studio
Google Tag Manager
Google Optimize
Google Ads
Facebook Ads
Adobe Photoshop
